Project Info:

location:北京中关村
Area:168 sqm
施工单位:异禀制造
空间摄影:图派视觉
The concept of “NEW BORN” comes from ideas of rebirth and vitality. We hoped the space could express both the warmth of wood and the sharpness of metal, creating an atmosphere that feels energetic, forward-looking, and constantly evolving.

The site is a long and narrow space with limited natural light. Rather than avoiding these constraints, we chose to transform them into part of the spatial experience. Through depth, repetition, and layered circulation, combined with suspended metal ceiling elements and vertical gestures, the space develops a strong sense of progression.

Based on the elongated layout, the interior was divided into a series of connected yet distinct emotional scenes. At the entrance, two walls with vertical light arrays guide visitors into the interior. Here, light acts not only as illumination, but also as a directional spatial language, establishing the first impression of the bar experience.

We approached the project through an installation-based spatial language, using the atmosphere of craft beer itself as a design reference. Beer kegs became a recurring spatial element, arranged in repetitive compositions across the façade, ceiling, and installations. Together with diffused lighting, they also function as atmospheric light sources within the space. The central area was defined as the main operational zone, with the bar positioned as the visual focal point immediately perceived upon entry. Seating is arranged in linear compositions on both sides, working together with columns, wall panels, and ceiling structures to reinforce the spatial rhythm and order.

Materially, we aimed to reflect the character and atmosphere of craft beer itself. Wood, leather, and metal were introduced throughout the space, creating a darker, warmer, and more immersive environment.

Within the rational layout of the bar, we intentionally inserted a series of detailed spatial moments — lighting, installations, corners, and framed scenes — to create memorable experiences for visitors. We hoped the space would offer not only consumption, but also a sense of atmosphere, conversation, and lasting memory.









About
                          


Baicai Design is a multidisciplinary design practice based in New York and Shenyang, working across architecture, interiors, exhibitions, and spatial design. Its practice spans different geographies, scales, and cultural contexts.

Founded by Kaiwen Zhao, Baicai is shaped by his interdisciplinary background in design and architecture. Zhao studied Industrial Design at the Rhode Island School of Design (RISD) and Architecture at the Yale School of Architecture. He currently teaches in the Department of Industrial Design at RISD, and has previously taught at the University of Colorado Denver, lectured at NYU Tisch School of the Arts, and served as a guest critic at Syracuse University.

Baicai approaches space beyond the conventional boundaries of interior design, bringing together architectural and product design thinking to address spatial questions. Through different scales of intervention, we explore the relationships between space, objects, and human behavior.







AwardsFRAME Wellness Space of the year Shortlisted
2026

Paris Design Awards Winner
2026

MUSE Design Awards Gold Winner
2026

Dezeen China Rising Firm of the Year
2025

POSITION Award China Best 100 Young Architect
2024

Guangzhou Design Week 40 Under 40
2024

AD China 100 YOUNG
2022-2024

Architizer Best Young Interior Design Firm Special Mention
2024

Forbes China 30 Under 30
2023

FRAME Small Residential of the year Shortlisted
2023

FRAME Award Best Emerging Designer Nominee
2023

APIDA Design Award Excellence Award
2023

FRAME Pop-up Store of the Year
2022

FRAME Window Display of the Year Shortlisted
2022

WYDF TOP 100 Designer
2022

Dezeen Award Shortlisted
2022

Architecture Masterprize Best of The Bests
2022

AD China 100 YOUNG
2020-2022

Architecture Masterprize Honorable Mention
2022

KUKAN Design Award Shortlisted
2022

DNA Award Winner in Workplace Design
2022

DNA Award Honorable Mention in Workplace Design
2022

DNA Award Honorable Mention in Showroom Design
2022

K-Design Award Winner
2022

Novum Design Award Gold Award
2022

Novum Design Award Silver Award
2022

IDA Design Award Honorable Mention
2022

FRAME Best of the Month
2022 April

Design for Asia Award Bronx Award
2021

Design for Asia Award Excellence Award
2021

IDEA Design Award Finalist
2021

Golden Pin Design Award Winner
2021

Golden Pin Design Award Honorable Mention
2022


Vestibulum Inceptos Gravida, Ornare Review,
by Tincidunt Nisl
2024

Ullamcorper Faucibus (Congue) Euismod, by Ligula Parturient, Bibendum Review Porta Libero
2023

Dictumst Tristique, Facilisis Magazine, Edition Two, Porta Libero
2021

Auctor Adipiscing Art Magazine, Porta Libero
2020

Sollicitudin Ornare Magazine,
Porta Libero
2020


Press
Vestibulum Inceptos Gravida, Ornare Review,
by Tincidunt Nisl
2024

Ullamcorper Faucibus (Congue) Euismod, by Ligula Parturient, Bibendum Review Porta Libero
2023

Dictumst Tristique, Facilisis Magazine, Edition Two, Porta Libero
2021

Auctor Adipiscing Art Magazine, Porta Libero
2020

Sollicitudin Ornare Magazine,
Porta Libero
2020

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