NEWBORN Bar — Baicai Design

NEWBORN Bar

NEW BORN is a craft beer bar located near Zhongguancun in Beijing. Centered around premium craft beer, the brand aims to create a social pace rooted in beer culture, where drinking becomes not only consumption, but also a medium for connection.

Project Info:

location：北京中关村
Area：168 sqm
施工单位：异禀制造
空间摄影：图派视觉

The concept of “NEW BORN” comes from ideas of rebirth and vitality. We hoped the space could express both the warmth of wood and the sharpness of metal, creating an atmosphere that feels energetic, forward-looking, and constantly evolving.

The site is a long and narrow space with limited natural light. Rather than avoiding these constraints, we chose to transform them into part of the spatial experience. Through depth, repetition, and layered circulation, combined with suspended metal ceiling elements and vertical gestures, the space develops a strong sense of progression.

Based on the elongated layout, the interior was divided into a series of connected yet distinct emotional scenes. At the entrance, two walls with vertical light arrays guide visitors into the interior. Here, light acts not only as illumination, but also as a directional spatial language, establishing the first impression of the bar experience.

We approached the project through an installation-based spatial language, using the atmosphere of craft beer itself as a design reference. Beer kegs became a recurring spatial element, arranged in repetitive compositions across the façade, ceiling, and installations. Together with diffused lighting, they also function as atmospheric light sources within the space. The central area was defined as the main operational zone, with the bar positioned as the visual focal point immediately perceived upon entry. Seating is arranged in linear compositions on both sides, working together with columns, wall panels, and ceiling structures to reinforce the spatial rhythm and order.

Materially, we aimed to reflect the character and atmosphere of craft beer itself. Wood, leather, and metal were introduced throughout the space, creating a darker, warmer, and more immersive environment.

Within the rational layout of the bar, we intentionally inserted a series of detailed spatial moments — lighting, installations, corners, and framed scenes — to create memorable experiences for visitors. We hoped the space would offer not only consumption, but also a sense of atmosphere, conversation, and lasting memory.