Snow Peak — Baicai Design

Project

Retail
Cultural
Restaurants and Bar
Cafe and Bakery
Other

Snow Peak

This project by Baicai is a pop-up store built for a Japanese brand for outdoor clothing and gear, Snow Peak. The pop-up store will be in Mixx City, a mall in Shenyang, Liaoning for three months. It is the first pop-up store of the brand in the Northeast area of China.

Project Info:

Status: built, 2023
Area: 20 sqm
Client: Snow Peak
Location: ShenYang
Photography: Topia Vision

Snow Peak, as a brand for outdoor and camping gear, is centered around connecting people to nature so that we can all be connected with each other. The pop-up store uses the core design idea of a temporary field. We hope that the store exudes an aura just like the brand and its products, that it can be flexible in its multifunctionalities and convey a certain warmth and texture of what nature brings.

The space uses metal, similar to the design of the brand. We used the square tubes to build a network of shelving space. Considering that many of the products are displayed on hooks or platforms, we are able to manipulate the metal hooks, tubes, anti-corrosion planks to build a flexible and functional display that can change as the needs of sale change.

To best showcase the aura of nature in the space, we also built in soil and moss, where products can also be placed upon. We hope to present the products in their most natural and intentionally purposed states, connecting the customers to their realistic user experience, with the aroma of soil in the air.

The island is a movable piece, bringing a sense of openness and freedom. It is structured with metal pieces, that correspond to the elements of the products. The plants on the top shelf echo the soul and values of the store.

The final space presents with freedom, growth and in line with the Snow Peak way of life.

About

Baicai Design is a multidisciplinary design practice based in New York and Shenyang, working across architecture, interiors, exhibitions, and spatial design. Its practice spans different geographies, scales, and cultural contexts.

Founded by Kaiwen Zhao, Baicai is shaped by his interdisciplinary background in design and architecture. Zhao studied Industrial Design at the Rhode Island School of Design (RISD) and Architecture at the Yale School of Architecture. He currently teaches in the Department of Industrial Design at RISD, and has previously taught at the University of Colorado Denver, lectured at NYU Tisch School of the Arts, and served as a guest critic at Syracuse University.

Baicai approaches space beyond the conventional boundaries of interior design, bringing together architectural and product design thinking to address spatial questions. Through different scales of intervention, we explore the relationships between space, objects, and human behavior.

Awards

FRAME Wellness Space of the year Shortlisted
2026

Paris Design Awards Winner
2026

MUSE Design Awards Gold Winner
2026

Dezeen China Rising Firm of the Year
2025

POSITION Award China Best 100 Young Architect
2024

Guangzhou Design Week 40 Under 40
2024

AD China 100 YOUNG
2022-2024

Architizer Best Young Interior Design Firm Special Mention
2024

Forbes China 30 Under 30
2023

FRAME Small Residential of the year Shortlisted
2023

FRAME Award Best Emerging Designer Nominee
2023

APIDA Design Award Excellence Award
2023

FRAME Pop-up Store of the Year
2022

FRAME Window Display of the Year Shortlisted
2022

WYDF TOP 100 Designer
2022

Dezeen Award Shortlisted
2022

Architecture Masterprize Best of The Bests
2022

AD China 100 YOUNG
2020-2022

Architecture Masterprize Honorable Mention
2022

KUKAN Design Award Shortlisted
2022

DNA Award Winner in Workplace Design
2022

DNA Award Honorable Mention in Workplace Design
2022

DNA Award Honorable Mention in Showroom Design
2022

K-Design Award Winner
2022

Novum Design Award Gold Award
2022

Novum Design Award Silver Award
2022

IDA Design Award Honorable Mention
2022

FRAME Best of the Month
2022 April

Design for Asia Award Bronx Award
2021

Design for Asia Award Excellence Award
2021

IDEA Design Award Finalist
2021

Golden Pin Design Award Winner
2021

Golden Pin Design Award Honorable Mention
2022

Vestibulum Inceptos Gravida, Ornare Review,
by Tincidunt Nisl
2024

Ullamcorper Faucibus (Congue) Euismod, by Ligula Parturient, Bibendum Review Porta Libero
2023

Dictumst Tristique, Facilisis Magazine, Edition Two, Porta Libero
2021

Auctor Adipiscing Art Magazine, Porta Libero
2020

Sollicitudin Ornare Magazine,
Porta Libero
2020

Press